You wouldn’t buy a record before hearing it, right? So streaming actually becomes a step in helping you choose, but it also supports vinyl sales on top of it, as reported by ICM.
Deezer is doing all they can to get fans to return to physical music formats while still keeping them interested in online ones. They are, in fact, now hooked up with Fnac-Darty, France’s leading music retailer, which means a stronger foothold on the European music market. They are also launching genre-specific channels so that an outlet exists for types of music that people may show a growing interest in.