UMA, Beatrising’s new Russian partner: UMA (United Media Agency) is not only a content aggregator and distributor for internet and mobile audiences, it’s also a service provider and developer of internet solutions. The company focuses on licensing and distribution of its own products and those of its partners’ audio and video music content online.
UMA has been partnered for many years with Mail.Ru Group which is one of Russia’s largest e-mail providers, as well as for the CIS (Commonwealth of Independent States). The three largest social media networks in Russia/ the CIS are also owned and run by Mail.ru : VKontakte (VK) (https://vk.com), Odnoklassniki (OK) (https://ok.ru) and Moi Mir (MM) or ‘My World’ (https://my.mail.ru).
Furthermore, UMA is also making content available on BOOM as part of the licensing deal: a mobile application the group developed on their own for social network users of Mail.Ru Group as a stand-alone music App.