Music promotions DIY
Even though releasing everything online seems feasible and cost effective with active digitalization, it is very important for an artist to personally interact with the audience. Such intermingling behavior can be fruitful in promotions of your album. Partnering with bands performing at stage shows or concerts can help you release your album in front of a large audience. Another alternative is by scheduling a pre-release of your songs at one such event, giving the audience something to look forward to, while they eagerly wait for the entire album.
Utilizing the social media in the correct way to promote your music is also very important. We all have access to social media platforms. Even though it isn’t a traditional marketing arena, it can aptly act as a catalyst by way of word-of-mouth marketing. Posting album artwork on Instagram, or promotional touring pictures and videos on Facebook are few ways in which social media can be utilized. Similarly, creating your own YouTube channel and posting videos like teasers to a music video to your songs has also proved to be of significance, mainly because large number of subscribers and users are viewing millions of videos on the platform every day.
As an artist who is focused on constantly growing as a musician, you always tend to read what the music experts, who, by way of their opinion, are capable of influencing large number of listeners, have to say about your work. Therefore, reaching out to popular, or genre-specific bloggers to listen and write a review about your music would also promote your songs, and readers that will be influenced, might give your songs a try.
Hosting your music on Apple Music, or using the Discover tool on Spotify are relatively newer services that these platforms have to offer. For instance, Spotify’s Discover tool used for discovering new artists, might help your channel to connect with bigger names that play music similar to yours, helping you find access to a much larger audience.
An artist must always remember to use SEO or search engine optimization techniques, while promoting their songs. These are words or phrases that people will often use to search for things. And you wouldn’t want to name your piece as something similar to a popular searched item, which will only make it harder for people to discover your music. Thus, using the right tags, descriptions, and names should always rest at the back of your mind.