Music promotions with Spotify
In order to start using Spotify for marketing your music, the first step that is to be taken is to get your music on Spotify. For this, you will need a digital music distributor who will collaborate with Spotify and get your music up there. Independent artist cannot do so without taking help from digital distribution companies, as Spotify only deals with a specific list of distribution companies, for the ease of doing business.
Once you have an agreement with a digital distributor, the next step would be to create an Artist profile page on Spotify. This is built on the basis of metadata supplied by your distribution company to Spotify and further is added by taking out details from the All Music Guide. Once these steps are taken care of and your artist profile page is ready and shared with your fans, additional steps are taken that help boost your music streams.
One of the most amazing and successful promotional strategy involves advertising your songs directly on Spotify with the help of audio ads. Using Spotify Ad Studio to advertise your song in such a way that people will listen to your music without having to actually click on anything or any playlist at first. With Spotify Ad Studio, once you’re set up for the waitlist or through with it, you will be asked for a purpose of setting up an ad, next you’ll be asked to categorize your audience on the basis of location, gender or age, and so on. These audio ads are the ones that are heard by non-premium Spotify users.
Another route to Spotify advertisements is the various banner placements that one may find within Spotify. Also, while working with major labels, Spotify can go lengths with their in-house marketing activities. These include posting on their own blog, they mail their newsletter to more than 2 million subscribers, utilize their Facebook page to post about the artists’ music and many such activities that drive overwhelming amount of traffic and interest for an artist.
These are some of the promotional measures which are generally available to internationally recognized artists and bands. Additionally, they even offer platinum promotional packages to those individual artists or bands who have established a well-known brand for themselves.
Moreover, if an artist seeks additional tips to promote their music on Spotify, they can follow small tricks to increase views on their tracks by creating their own playlist, which will increase the probability of their cover songs to be picked by other artists directly promoting your music on the linked Facebook page. You can also collaborate with other artists similar to you by compiling playlists that would feature both yours and their songs, and they will do the same for you, doubling your playlist listings.