Amazon Music Unlimited is all for communal listening

Amazon launched its on-demand music service Music Unlimited just six months ago.
It was designed to compete against heavy weights like Spotify and Apple Music, but they haven’t breathed a word on subscriber numbers yet, not even six months later. Amazon is extremely optimistic though with the amazing success of its Echo smart speakers, which are already in millions of homes coast to coast thanks to the fact that they are highly integrated with music offerings.
Communal listening is made possible now that Amazon Music has fused with Echo; a new experience compared to the personal listening environment created by smart phones.