China’s Exploding Streaming Music Market

“It is an important and dynamic time for music in China”, as mentioned by Tencent Music Entertainment CEO Cussion Pang, at the 2017 Music Matters conference.

“Technology advances are enabling more personalized and social music experiences. The market is developing quickly and we are on the cusp of a dramatic transformation. The opportunities for artists and publishers have never been greater.”

“In China, unlike other markets, music streaming emerged at the same time as social networking and mainstream ecommerce, which means that consumers expect convenience and they expect integration. Anyone selling music, or using music to market their products in China should explore the possibilities of this deeply integrated landscape.”