SoundCloud: Under Armour Women’s “Unlike Any” Promoted Track Campaign

Under Armour and SoundCloud are partnering as part of Under Armor’s “Unlike Any” Women’s program. Under Armour will be selecting 3 tracks from 3 female artists to promote on site that embody the polarizing “Unlike Any” nature of these athletes.

More details on the campaign are below. Please reach out with any questions.

Please submit tracks via THIS FORM no later than June 14th, 6pm PST.

• Under Armour and SoundCloud are partnering to honor under-recognized feats of female athleticism by showcasing women who cannot be compared to anything that has come before.
• Under Armour will be selecting 3 tracks from 3 female artists to promote on site that embody the “Unlike Any” polarizing nature of these athletes.
• If accepted, artist will be expected to record commentary as well, speaking about themselves, the track, and female empowerment. If accepted, additional direction will be given for commentary.
• Athletes featured in the overall campaign include Lindsey Vonn, Natasha Hastings, Misty Copeland, Alison Desri and Jessie Graff.
• Minimum of 3,333,333 million impressions per track (total of 3 tracks) promoted on SoundCloud mobile and desktop stream to users in the US only.
• Direct Sponsorship Compensation: Per Track Selected: $18,333
• Run Dates: Each track will run for 1 month.
• Territory: US.
• Branding on track art and track visual (Please note this means the track art will be replaced with Under Armour branding for the duration of the campaign – 1 month).
• You must be able to confirm artist / artist representative approves of Under Armour branding on the Album art as well as the visual track.
• Target Audience:  Women 18-34.
• Genre: Dance & EDM; Electronic; Hip Hop; Indie; Pop; R&B; Rock.
• Artist Age Restrictions: Artist must be over 18.
• Artist Image: Artist must be female.
• Artist must not have a controversial public image.
• Artist cannot be signed or an ambassador to another athletic brand.
• Artist should have a healthy and active lifestyle, but does not need to be a fitness. expert or over index in that area, but should maintain some level of health + wellness.