YouTube and Vevo: the changing landscape of music videos

The two heavy weights of the music video world make headlines for their strategic resets.
YouTube has announced that its YouTube Music and Google Play Music teams have fused, whereas Vevo is putting off the launch of its subscription service with global expansion taking front seat as a priority.
These developments are already quite significant on an individual level, not to mention their importance collectively in shaping the ever changing landscape of music videos. Streaming music’s killer app is music video.
A latest consumer survey by MIDiA states that 45% of consumers watch music videos on YouTube or Vevo every month, with consumers using YouTube 25% of it for music each week (much more than streaming audio services put together).
This proves that moves made by YouTube and Vevo really do leave a mark.