YouTube has reached an agreement with GEMA

Gigantic, ground-breaking news regarding a deal with YouTube in Germany! All previously unlicensed music videos which have been unavailable up until now will finally be playable in the region. This gigantic deal, which has been in the air for some time now, was confirmed recently in a blog by YouTube. There’s been chatter about this deal coming to a close with Beatrising, which is located in Berlin, and now all Bearising clients can truly reap the benefits from it.

From the YouTube Official Blog:

“Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.

This agreement reflects a long-held commitment that composers, songwriters, and publishers should be paid fairly, while ensuring fans can enjoy their favorite songs and discover new music on YouTube. That commitment has helped YouTube evolve into an important source of promotion and revenue for musicians. As such, YouTube continues to invest in the rights management system, Content ID, to protect rights owners while continuing to innovate and create new and exciting YouTube features such as VR and 360, that can heighten the music experience on YouTube even more.
From AnnenMayKantereit to Rolf Zuckowski, we heartily welcome German artists and songwriters from A-to-Z to YouTube. And to our YouTube community, enjoy the music!”