“YouTube remains the premier destination for online video globally and is seeing tremendous growth”, said Sundar Pichai, Google CEO, on the YouTube’s performance on 2016.
“At the heart of YouTube’s success is its booming community of creators. Every single day, over 1,000 creators reached the milestone of having 1,000 channel subscribers. We are focused on two main areas of investment. First, creating the best video experience that’s fast, personalized, searchable, and that just works”.
“We have rolled out many new features to the platform like 360-degree videos, mobile live streams, and support for videos and virtual reality. In regions with limited connectivity, we introduced YouTube Go, which has transparency and control of data usage”.
“Second, we are focused on delivering content that gives fans exactly what they want through offerings like YouTube Music, YouTube Kids and YouTube Red”.
“We have 27 originals, pairing some of the most popular YouTube creators with the biggest directors and producers in Hollywood”.
“The popularity of this original content has been successful in driving new subscribers and retaining existing ones, and we’ll do more in 2017.”
Read more on Music Business Worldwide.
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