Categories: Music IndustryStreaming

Not even Steve Jobs thought this would become reality

Chief Executive Officer of Apple, Steve Jobs attends a press conference in central London, 18 September 2007. Apple announced here Tuesday that Britain would be the first European country to get its much-vaunted iPhone, when mobile phone operator O2 launches the gadget on November 9. Apple chief Steve Jobs told a London press conference that O2, owned by Spain's Telefonica, has won an exclusive contract to distribute the iPhone in Britain for "cultural," rather than economic, reasons. He said the iPhone would retail in Britain at 269 pounds (387 euros, 536 dollars). AFP PHOTO/SHAUN CURRY (Photo credit should read SHAUN CURRY/AFP/Getty Images)

Streaming platforms in the the US market are racking up more annual cash from music than iTunes ever managed to do with their digital download services.
It’s important to remember, in retrospect, that even Steve Jobs was skeptical that this could happen.
He firmly fought the idea of Apple launching a subscription music product back in 2003, as quoted here at an Apple event: “People have told us over and over and over again, they don’t want to rent their music… If it costs you $10 a month or over a $100 a year for a subscription fee to rent [your favorite] song, [you would have paid] over $1,000 in subscription fees to listen to [your] favorite song ten years from now, and that just doesn’t fly with customers. They don’t want subscriptions.”

Read the full article on Music Business Worldwide.

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Anna Satolli