Streaming platforms in the the US market are racking up more annual cash from music than iTunes ever managed to do with their digital download services.
It’s important to remember, in retrospect, that even Steve Jobs was skeptical that this could happen.
He firmly fought the idea of Apple launching a subscription music product back in 2003, as quoted here at an Apple event: “People have told us over and over and over again, they don’t want to rent their music… If it costs you $10 a month or over a $100 a year for a subscription fee to rent [your favorite] song, [you would have paid] over $1,000 in subscription fees to listen to [your] favorite song ten years from now, and that just doesn’t fly with customers. They don’t want subscriptions.”
Read the full article on Music Business Worldwide.