Spotify has launched its biggest marketing campaign

In order to differentiate itself from the competition, Spotify is using a sizeable piece of its 2016 $1bn investment raise to launch its biggest global marketing campaign to date – as far as audience is concerned – in a whopping 14 territories.

The Spotify campaign hones in on user-habits, with special attention paid to just how listening on Spotify in 2016 has created data stories in relation to key cultural moments of the year.