The firm is ready to “dramatically improve” things so that the 32 million people who attend music festivals in the US each year will have a greater experience. Their objective is to “signature focus on innovating on behalf of our customer.” A “physical festival presence” is an example of just one of the innovations Amazon is planning to offer, such as “on-site food and product delivery, custom tour merchandise for purchase, artist meet and greets, and convenience amenities such as free Wi-Fi, water, charging stations, and restrooms”.
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