Music marketing strategies for labels and DJs in 2022
The music industry is relatively fast-paced. What was popular last year maybe is not in 2022. Due to which it becomes imperative for music marketers to remain on their toes. Finding your audience’s interests is complex, and here are music marketing strategies that you can use.
Make an electronic press kit
Also known as the EPK, it provides you an opportunity to share all your details in one place. Here you must include a short biography that mentions your music type, future projects, and concerts coming up. Add recordings of your top 3 songs for the managers or labels to hear and understand your potential. You could also add past press articles and a promotional video to garner further interest.
Check your digital presence
You need to have an established online base for your audience to reach out to you. The last few years saw many artists rise to success by posting their videos on YouTube and TikTok. Also, a website and established social media account are necessary.
Engage on social media
Use your social media platforms to engage with your audience. If you have a large follower base, a prominent label would likely contact you. Also, you can share previews of your music for them to notice you.
Use smart links
Smart links help the customers to click on them and listen to your song. It is a prevalent method, and you must find a website that can help you create them.
Create a website
Most artists ignore this aspect and just focus on their social media presence. However, remember that your website is like a portfolio of your collection and is mandatory to succeed.
Start an email marketing campaign
Most artists reach out to their fans through emails. But you cannot offer them just anything as they won’t read your mailer. There should be concert details, free passes, contest information, and other exciting details that make them want to know more about you.
Use Paid advertising
You can sign up for campaigns at Google Ads, Facebook Business Manager, and YouTube Ads. These are the best places to get you organic traffic. Keep aside a part of your budget just for this task.
Add yourself to Podcasts
Podcast recording is entirely in favor. You can record one yourself or get invited to one. Spotify is particularly adept at such podcasts, and you can try them there.
Both Spotify and Apple Music allow their users to create playlists. The maximum playlists you are on, the more successful you will be. However, to be discovered, you have to make visible accounts on these platforms. Share links of the playlists you are on to your social media platforms and gain visibility and traction.
Pitch the music
Just launching music is not enough. Pitch it to agencies, labels, music bloggers, event managers, etc., and get the ball rolling. You could send them your EPK and add a pitch to start with,
Collaborate with other artists
There are other artists also who are starting out. You can collaborate with them and release a single or a complete album. You can organize gigs or invite them to your concerts to get their followers interested in you.