A social media platform based in China, TikTok has expanded its reach to a very large extent. Considered to be only for youngsters, if done appropriately promotion on TikTok can really get you some loyal followers. It is very easy for a video as small as 15 seconds to get viral here. That is probably because of its algorithm and here we tell you how it works.
- As soon as a video is uploaded on TikTok it is shown to a group of users. This is done in between other videos so that he does not get bored.
- The algorithm would now see how much of the video was seen by the people. Also they assess the likes, comments, downloads, and shares it has received from the listeners. The ratio informs the algorithm whether they should show the video to others or not. This ratio is calculated by 1 like for every 10 views that are received.
- This algorithm is governed by the type of engagement that the video has been receiving. For example if you have a music video and on one particular day it gets 30% extra likes than what it gets every day, they would push it to other viewers as well. This would happen if the video engagement increases suddenly. Because of this trend users report that the video views for their music come in sudden waves. This actually confuses the users though some of them feel happy that their video is getting traction.
- TikTok has nearly one billion users and this reflects the kind of popularity that this platform enjoys. Last year the number of downloads it received was more than that of a popular platform like Instagram. So, if your Copyright music has the potential the chances of it getting noticed by the listeners are pretty bright. This also means that you can now reach out to a larger base of people thus increasing the possibilities of success.
Ever since Digital music distribution became a strong force music artists have been using it to reach out to their listeners. TikTok is a major platform in this regard and Beatrising Distribution deliver the music onto TikTok so that it will be used for the user’s videos. If you want your music to get a certain level of exposure you must get in touch with them. They know how and where the videos should be shared to get the maximum results and you can trust them with your music too.