All that you should know about Tidal
All over the world the presence of music streaming services like Spotify and Tidal have revolutionized the way music is served to listeners. Initially brought into the market in 2009 in Scandinavia Tidal was then known as WiMP at that time. Later in 2014 Aspiro renamed it as Tidal just before its launch in the US and UK markets. Read on to know with us all the things that you should know about Tidal.
Tidal entered new ownership in 2015 and many established artists are now a part of its team. From Madonna to Jay Z, Beyoncé, Arcade Fire, Nicki Minaj, Calvin Harris, and many others have taken up equity in the company. The new owners made it very clear that they do not want people to underestimate the value of paying for music. For most listeners paying for music was a strict no and this is what the new owners wanted to change.
Unfortunately Tidal as a company is unable to pay huge amounts of money to its artists. Their payment model works in two ways. Either you get paid for organic growth i.e. the more people listen to your music the more money you receive out of it. Another method is if the artists ask Tidal to pay to their labels and the money you finally receive is dependent on the deal you have done with the label.
One of the major points which make Tidal different from others is that it focuses on exclusives. This means that you receive streaming of music much before it is released on other platforms which grants it a certain freshness. Tidal is working a deal with artists and labels that being on Tidal Chart is a better option than looking around for viable options to get visibility.
Few people felt that Tidal was only trying to make the rich artists richer. That is because they felt that these artists are only supporting paid streaming so that they could earn some extra money out of it. However, within no time the artists showed that they were quite serious in bringing transparency in the way streaming sites paid money to the artists. Thus their support has brought Tidal to the forefront as being a neutral music streaming service for artists.
Digital Music Distribution has brought about major changes in the music industry and the way it operates. Tidal and Beatrising are platforms which are strong supporters to giving a foothold to new artists in this competitive market. Being with them assures your chances of managing to achieve success in the industry.
