In order to differentiate itself from the competition, Spotify is using a sizeable piece of its 2016 $1bn investment raise to launch its biggest global marketing campaign to date – as far as audience is concerned – in a whopping 14 territories.
The Spotify campaign hones in on user-habits, with special attention paid to just how listening on Spotify in 2016 has created data stories in relation to key cultural moments of the year.
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