Unique strategies for pre-save Spotify campaigns
There is no denying the fact that pre-save Spotify campaigns are gaining immense popularity, especially among individual creators of music who are looking to enhance their presence on Spotify. When a pre-save link is clicked by a fan, he or she is redirected to a page that lets them pre-save your forthcoming album or track.
The “pre-save” makes sure your track is added to Spotify library of your fan the instant the track is released. No doubt, release day stats play a vital role. If you get more “saves” on the track release day, your track is more likely to finish up on one of the algorithmic or editorial playlists of Spotify.
Let’s understand how pre-save Spotify campaigns work.
- Make sure you direct your fans for pre saving your track before you release your new music. That way, they will be notified of the music on release day when it’s available in their Spotify library. Also, you can consider using a pre-save widget to pull off this.
- When your music becomes accessible, your pre-save widget will let Spotify know to automatically put the new release into “Your Library”.
- Options to create these campaigns range from a manual call to action (CTA) to a superior campaign on a website.
- Pre-save Spotify work to one’s advantage when they are implemented several weeks before a new track or album is due to release.
The term “pre-save” on Spotify gained tremendous amount of popularity back in 2017. Release Radar is a feature that provides users with new music those artists ardently followed by their fans. This feature used to exist long before “pre-save” came into existence and it serves a similar function. Release Radar is a playlist that’s been generated by an algorithm. Every user on Spotify has their distinct Release Radar, Discovery Weekly, and Your Daily Mix playlists. One of the best things about these computerized playlists is that they are delivered automatically by Spotify based on what users save, share, add, heart, follow, or listen to.
Sensible third-party companies, as well as record labels, have made utmost use of pre-save campaigns. It’s proven to ensure that Spotify followers of an artist turn up on release week. Pre saving is a new pre-order that helps an artist in music promotion. Know that setting up a pre-save campaign is comparatively easy provided you have the best tools available.