3 social media trends to reap benefit from in 2020

Social media is consistently growing. It has proven immensely beneficial for artists and labels, as they have got great opportunities for their music promotion. Not only that, they have promoted their brands, engaged with fans, shared music.

Listed below are the top three social media trends to watch in 2020.

1. Video plays an essential part: there was a time when content video required excessive budgets and entire crew for production. The augmented growth of Live Streaming, IGTV, Instagram Stories, TikTok can guarantee that. If you don’t have it, then you are missing out on something very crucial. It’s essential to have video in social strategy. Video on socials is not a new thing, but it is certainly getting grip over others.
   Are you aware of the fact that social posts with video get 48% more views compared to plain text or images? No doubt, social platforms and applications have made it easier for you to create tailored video content.
2. Create a group on social media to engage with your fans: do you remember when social media was only a place that was meant for connecting with people? Engaging with your fans on social media and creating a Facebook group are the two things that will help you build your community and connect with fans. Even having contests is a great idea. Have your fans complete a series of steps, i.e. resharing and contest video or photo and tagging a friend.
3. Using a blend of viral trends and memes: are you active on social media already? If you are, you are accustomed to seeing either a new meme or challenge go viral sooner or later. That way, you will get a great opportunity to be an inseparable part of the conversation. You will get yourself noticed in a way that it will accentuate personality. The ability to remix the genuine viral meme or trend in such a way that it complements your brand is the beauty of meme culture.

So, these are some of the best social media trends you must watch in 2020. Considering the fierce competition on social media, standing out has become more crucial than ever. You need to keep yourself abreast of current and expected social media trends. That way, you will be able to make changes to your social media strategy by making these trends work to your advantage.