TikTok is hugely popular these days. There are nearly 100 million US users on the platform, and almost 55% of them are in the age bracket 25-44. However, when it comes to deriving engagement for musicians, this platform differs from others. Here are some tips that labels, DJs and musicians can use to get more viewers on TikTok.
Create unique content
Firstly and most important is that you always have to create original content for TikTok. The ideal length of videos is 60 seconds. But your story should make way through in the first 15 seconds to get eyeballs.
Play for the audience
Here you must not impose your choice of content on the viewers. The growth and life cycle of a video depending on what the viewer wants. If you give them something less attractive, they will quickly trash your video.
Using right hashtags
Hashtags will amplify your content and get you more followers as well. Hence choose your hashtags carefully. Also, check the ones your competition is using to get a better idea.
Be careful while cross-posting
Cross-posting is done to let users know of your presence on TikTok. However, this video format is only suitable for TikTok, so avoid posting it on any other channel. You might lose viewers from TikTok due to this simple error.
Participate in the challenges
Not all that happens on the platform has to be about your brand. If there is a challenge that aligns with your brand, make sure to join the fun. Trends and challenges are shared with more viewers; hence your participation increases the exposure you receive.
Consider a Paid ad campaign
Paid ads are another popular way to gain mileage. You could have a modest budget and yet manage to make an impact on TikTok. However, remember that these ad campaigns are different from what you get on other platforms.